11-27. You have been hired as a marketing intern for Centric Federal Credit Union and asked to develop a direct response marketing campaign. For each direct response marketing method, describe how Centric could utilize it. Be specific with the description of the campaign in terms of how and where you would obtain names and type of media outlets used.

When you have finished, rank the methods of direct response marketing in terms of their desirability for Centric. Justify your rankings.