11-28. Describe the forms of direct response marketing noted in this chapter. Which ones have you responded
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11-28. Describe the forms of direct response marketing noted in this chapter. Which ones have you responded to in the past? Which ones are most likely to influence your purchase decisions? Which ones are the least likely? Explain for each method your personal responses over the last year.
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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