11-29. Interview five individuals. Ask each person whether they have ever received any sales calls on either
Question:
11-29. Interview five individuals. Ask each person whether they have ever received any sales calls on either their landline or their mobile phone. If they have had such calls, have they ever bought anything as a result of the call? Was the call from a business they were already buying from or had bought from in the past? What are their views about telemarketing?
Do they feel that it is sufficiently regulated in your country? Share your findings with the rest of the class.
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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