11-38. Sending out cold emails is just as bad as making cold sales calls; it rarely does...

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11-38. Sending out cold emails is just as bad as making cold sales calls; it rarely does a business much good to contact potential customers that they have never had a relationship with in the past. So what are the options? How would you avoid buying a poor-quality mailing list for direct marketing? What should you look for in a mailing list to determine its quality?

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