11-39. Suppose you are the marketing manager for a chain of clothing stores opening in Singapore aimed

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11-39. Suppose you are the marketing manager for a chain of clothing stores opening in Singapore aimed at the youth market. Select five different database agencies you could purchase likely leads from and explain why they were chosen. Identify the different services offered by the agencies that would be of interest to you. Explain how that service could be used in your direct response marketing campaign.

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