11-39. Suppose you are the marketing manager for a chain of clothing stores opening in Singapore aimed
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11-39. Suppose you are the marketing manager for a chain of clothing stores opening in Singapore aimed at the youth market. Select five different database agencies you could purchase likely leads from and explain why they were chosen. Identify the different services offered by the agencies that would be of interest to you. Explain how that service could be used in your direct response marketing campaign.
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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