12-32. To maintain a strong brand image, Revlon’s marketing team decides to use a premium for each of its lipstick products. What type of premium would you suggest for Revlon for each of the target markets listed here? Which premium would you use? Justify your answers.

a. Females, ages 60 +

b. Teenagers, ages 14 to 19

c. College students, ages 18 to 25

d. Professional females, ages 30 to 50