12-36. Consumers can be divided into four broad categories in terms of how they respond to consumer promotions:

promotion prone, brand loyal, price sensitive, and brand preference. Identify two services or goods that would fit into each category for you personally. For example, you may be promotion-prone when you buy soft drinks (your favorite brand is “What’s on Sale”), but be very brand-loyal when you buy shoes (Nike, Reebok). What determines which type of category you fit into for the various products you discussed?