12-37. Consumers can be divided into four categories based on how they respond to consumer promotions.

Explain in your own words the characteristics of each group described in this chapter. You are a marketing intern for POM Wonderful, a drink made of pomegranate with the image of being a healthpromoting alternative to other beverages, including energy drinks. For each of the consumer promotion groups, identify a consumer promotion that you think is the best. Explain why. Of the four consumer promotions you just identified, which would you recommend for POM Wonderful? Why?