12-54. How might the use of consumer and trade promotions be tailored to enhance the image of...
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12-54. How might the use of consumer and trade promotions be tailored to enhance the image of either Gillette or Schick?
How could the same programs damage the image of the company?
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Related Book For 
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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