12-55. How might consumer and trade promotions change for the female target audience, such as the Gillette
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12-55. How might consumer and trade promotions change for the female target audience, such as the Gillette Venus or the Schick Hydro Silk, or would they stay the same?
Explain your answer.
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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