1-27. Access the website of Yum Brands at www.yum .com. Access the website of Yum Brands competitors,...
Question:
1-27. Access the website of Yum Brands at www.yum
.com. Access the website of Yum Brands’ competitors, McDonalds
(corporate.mcdonalds.com/mcd.html), Starbucks (www.starbucks.com), Subway (www
.subway.com), and Domino’s Pizza (www.dominos
.com). Identify the social media being used by each brand. Compare and contrast the information available and the design of each company’s website.
Which website did you like best? Why? Which one did you like least? Why?
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Related Book For 
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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