1-28. According to Interbrand, the four brands in the list below are the top rising global brands....
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1-28. According to Interbrand, the four brands in the list below are the top rising global brands. Identify the social media that is listed on each brand’s website, then access the pages. Go to YouTube and locate a TV ad of the brand. Discuss how well the website, social media sites, and ad you located on YouTube are integrated. (Provide the URLs for the website, social media sites, and TV ads.)
a. PayPal (www.paypal.com)
b. Mini (www.mini.com)
c. Moet & Chandon (www.moet.com)
d. Lenovo (www.lenovo.com)
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Related Book For 
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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