13-21. Assume you are a marketing intern for an animal and pet supply store. List the benefits...
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13-21. Assume you are a marketing intern for an animal and pet supply store. List the benefits of causerelated marketing for the store. Identify two causes in your community you think the store should become involved with. Explain why. What should be the objectives when publicizing the links with the causes? Explain your answer.
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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