13-22. Many natural disasters have occurred in the United States during the past decade, including a major
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13-22. Many natural disasters have occurred in the United States during the past decade, including a major flood in the Houston, Texas, area; a tornado in the Nashville, Tennessee, area; and the damage caused by Hurricane Maria in Puerto Rico. Describe a cause-related program that would benefit such communities for the following products:
• bleach
• hand soap/disinfectant
• first aid products (bandages, antiseptic)
• batteries
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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