13-23. Many businesses have partnered with NGOs to help tackle either social or environmental issues. Financial services
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13-23. Many businesses have partnered with NGOs to help tackle either social or environmental issues.
Financial services business Aviva teamed up with the British Red Cross to provide help to communities to prepare for potential disasters. GSK partnered with Save the Children to help tackle child mortality, and food corporation Danone’s partnered with the Ramsar Convention on Wetlands and the International Union for Conservation of Nature. If you were tasked with finding an NGO to partner with, where would you start? What is the likely process to follow?
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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