13-26. The shortage of funds for universities and colleges has led many university leaders to consider using
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13-26. The shortage of funds for universities and colleges has led many university leaders to consider using sponsorships to generate revenues. What would you think about your university having stadiums and sports teams sponsored by various corporations?
Discuss the pros and cons of your school using corporate sponsors to fund athletics.
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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