14-28. Advertising does increase the cost of goods and services, but a common defense is that advertising
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14-28. Advertising does increase the cost of goods and services, but a common defense is that advertising provides people with knowledge about availability of products, which allows consumers to make more intelligent decisions. Do you think this is a valid defense of advertising? Why support the importance of advertising? What other defense could you offer to support the value of advertising?
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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