2. Who may apply for a patent? Can foreign individuals or companies obtain a U.S. patent? Explain....
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2. Who may apply for a patent? Can foreign individuals or companies obtain a U.S. patent? Explain. As we discussed in this chapter and in Chapter 8, compa- nies protect their products by obtaining patents and legal protection for their brands with trademarks. The U.S. Patent and Trademark Office issues both of these forms of protection. Visit the Patent Office Web site www.uspto.gov.
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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