15-11. Define the terms click-throughs, dwell rate, and dwell time. How are these measures used to evaluate
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15-11. Define the terms click-throughs, dwell rate, and dwell time. How are these measures used to evaluate marketing communications?
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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