15-20. Review the section of the chapter on cognitive neuroscience. Explain the concept of cognitive neuroscience and
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15-20. Review the section of the chapter on cognitive neuroscience. Explain the concept of cognitive neuroscience and how it is used by companies to evaluate marketing materials. Besides ads containing sexual content, identify two other situations in which cognitive neuroscience would yield superior results to emotional reaction tests or copytests.
Explain why.
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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