15-19. Interview five of your friends or relatives. Ask them to write down two advertisements they enjoy
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15-19. Interview five of your friends or relatives. Ask them to write down two advertisements they enjoy and their reasons. Ask individuals to write down two advertisements they dislike and their reasons.
Finally, ask them to write down an advertisement they believe is offensive and their reasons. Ask other students to read their lists, comparing ads that were liked, disliked, or considered offensive. What common elements did you find in each category? What were the differences?
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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