15-18. Form a group of five with other students or individuals.

Ask each member to identify at least two advertisements each from different media. These should include television, radio, print, and the internet. Get them to write down what appeals to them and why the advertisements stand out. Are there any advertisements that stand out for negative reasons? What are these reasons? Ask each student to read their list comparing ads that were liked or stood out for negative reasons.

What were the differences?