2-24. Pick a private label that you have recently purchased. What is your evaluation of the private...
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2-24. Pick a private label that you have recently purchased.
What is your evaluation of the private brand quality compared to national brands? This chapter described a number of changes in private label branding that have occurred. Discuss each of these changes in relation to the private brand you picked.
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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