3-29. According to Nielsen, the majority of people are willing to pay more for food products with...
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3-29. According to Nielsen, the majority of people are willing to pay more for food products with purported health benefits: 94 percent in Latin America, 93 percent in Asia-Pacific, 92 percent in the Middle East and Africa, 79 percent in Europe, and 80 percent in North America. Research your own country and summarize the following:
a. Trends in healthy eating
b. Approximate price differential
c. Whether they are locally or globally supplied
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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