3-30. Brands will often focus on cognitive, affective, or conative triggers. In each of the following cases, identify which of the three is being used to appeal to consumers. Explain why.

a. International Red Cross and Red Crescent Movement

(www .ifrc.org)

b. Aunt Bessie’s (www.auntbessies.co.uk)

c. UNIQLO (www.uniqlo.com)

d. IKEA (www.ikea.com)