3-31. Launching a new product in a developing market is a difficult process. Assume that you manufacture a broad range of rice and noodle products in your factories in Singapore. You are looking to launch in Malaysia within the next 12 months. You have secured an advertising agency to handle promotion, but you are looking for reputable and reliable distributors in the country.

Visit the following websites and search for companies that offer food-based distribution services in Malaysia.

What information would you need to make a decision, and do their websites provide this information? What other information would you need to make a reasoned decision about a distributor for your products?

a. www.globaltrade.net

b. www.growyourbusiness.org/my/home

c. www.foodbizmalaysia.com