4-25. Examine the list of demographic segmentation variables. For each demographic variable listed in the text, identify
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4-25. Examine the list of demographic segmentation variables.
For each demographic variable listed in the text, identify two products that are marketed to a specific demographic segment. Identify the specific demographic segment and explain why the product is aimed at that particular market segment. Identify one brand that has been especially successful at reaching a specific demographic segment.
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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