4-26. Examine the VALS psychographic groups presented in the chapter. For each of the following goods or

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4-26. Examine the VALS psychographic groups presented in the chapter. For each of the following goods or services, identify the VALS segment that would be the best to target. Justify your choice. Describe an advertisement or marketing communication that could be used for the VALS segment you identified for each product.

a. Health food store

b. Trampoline court for children

c. Dermatologist and beauty-enhancement company

d. Appliance store (refrigerators, stoves, dishwashers)

e. Scooter retailer in Taiwan

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