4-27. Generation Z is rapidly becoming an attractive generation for marketers. Explain how you would create marketing
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4-27. Generation Z is rapidly becoming an attractive generation for marketers. Explain how you would create marketing messages for this group and how you would deliver messages to them. How would the approach differ from one targeting millennials?
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Related Book For 
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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