5-30. Across the Middle East are a number of agencies specializing in providing their clients with integrated marketing communication programs. Some of the best advertising agencies in the Middle East have adapted specifically to leverage their understanding of the local culture to present their client’s brands.

Access the following agency websites. What type of information is available on each site? How would the information provided be useful in building an IMC program?

a. TWBA/Raad (www.tbwaraad.com)

b. FP7 McCann (dxb.fp7mccann.com)

c. Tonic International (tonicinternational.com)

d. MullenLowe (mena.mullenlowe.com)

e. Elephant Nation (www.itselephant.com)