5-31. Ad management tools are software that can streamline and automate some aspects of advertising. The software packages allow the user to plan their campaigns, facilitate collaboration as well as monitor and analyze the campaign.

The following list features some of the most useful software programs. In each case, identify the key features and benefits of the software. As a conclusion to your research, recommend one of them, explain why it is your top choice, and also summarize why these packages have the potential to streamline and improve ad management.

a. HubSpot Ad Tracking Software

b. Influ2

c. Adstream

d. Celtra

e. 6sense