6-20. Describe the unique characteristics of each of the appeals presented in this chapter. Choose five ads

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6-20. Describe the unique characteristics of each of the appeals presented in this chapter. Choose five ads in this chapter not found in the “Appeals” section. Identify the appeal being used. Provide a rationale for your choice.

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Integrated Advertising Promotion And Marketing Communications

ISBN: 9781292411217

9th Global Edition

Authors: Kenneth Clow, Donald Baack

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Question Posted: Aug 03, 2024 08:02 AM

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6-20. Describe the unique characteristics of each of the appeals presented in this chapter. Choose five ads

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Integrated Advertising Promotion And Marketing Communications

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