6-21. Singapore’s national airline has a reputation for tasteful and effect marketing. However, facing the COVID-19 pandemic in 2020 and a massive reduction in consumer demand, the airline launched two poorly considered marketing campaigns. First, it offered “flights to nowhere,” which were flight experiences with no destination—just circling in flight and burning jet fuel while eating on board—for around $450. Responding to criticism, they then offered high-end on-board dining experiences at home, with prices matching fine dining establishments. Research the two linked campaigns and consider whether the criticisms were reasonable under the circumstances. What did Singapore Airlines seek to achieve with the campaigns? 55