6-22. Find examples of advertisements that attempt to use the stereotypical image of the close-knit family to
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6-22. Find examples of advertisements that attempt to use the stereotypical image of the close-knit family to sell products and services. Is this type of appeal and setting likely to work in today’s market? Why is it used?
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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