6-23. Locate five television commercials on YouTube or find five print advertisements on the internet that use
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6-23. Locate five television commercials on YouTube or find five print advertisements on the internet that use sex appeals. Identify which of the four ways sexuality was used. Evaluate each ad in terms of the appropriateness and effectiveness of the sex appeal. Provide a copy of the print ad or the URL to the TV ad on YouTube.
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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