6-24. Identify an advertisement that uses each of the following executional frameworks. Evaluate the advertisement in terms
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6-24. Identify an advertisement that uses each of the following executional frameworks. Evaluate the advertisement in terms of how well it is executed. Also, did the appeal and message strategy fit well with the execution?
Was the ad memorable? What made it memorable?
a. Animation
b. Slice-of-life
c. Testimonial
d. Authoritative
e. Demonstration
f. Fantasy g. Informative h. Storytelling
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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