6-26. Select five ads in this chapter that you like. Identify the message strategy, the appeal, and...
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6-26. Select five ads in this chapter that you like. Identify the message strategy, the appeal, and the execution that is being used. Provide a rationale for your choices. For each ad, give it a grade of A, B, C, or D based on its overall design. Explain the reason for your grade.
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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