6-27. A chef from an established restaurant wants to develop an advertisement for their new eight-course tasting
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6-27. A chef from an established restaurant wants to develop an advertisement for their new eight-course tasting menu. The target market will be young professionals.
Identify the best combination of message strategy, appeal, and execution. Justify your choice. What message strategy, appeal, and execution would you use if the target market was overseas tourists? Justify your choice. Choose one of the target markets. Design a print ad using the design combination you selected.
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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