7-23. Legal-Zoom offers legal support and advice for individual consumers and for small businesses. What media mix
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7-23. Legal-Zoom offers legal support and advice for individual consumers and for small businesses. What media mix would you suggest for an advertising campaign targeting individual consumers? Would it be the same for small businesses? Justify your answer.
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Related Book For
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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