7-22. Qatar won the honor of hosting the 2022 FIFA World Cup, a first for the Middle...

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7-22. Qatar won the honor of hosting the 2022 FIFA World Cup, a first for the Middle East. It is likely to attract a global audience of over 3 billion. Discuss the concepts of effective reach, effective frequency, ratings, gross ratings points, brand recognition, brand recall, and opportunities to see as they relate to World Cup advertising. What are the advantages for a brand to advertise on television during the competition? What are the disadvantages?

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