9-20. Examine the reasons consumers follow brands on social media listed in Figure 9.5. Rank the reasons
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9-20. Examine the reasons consumers follow brands on social media listed in Figure 9.5. Rank the reasons from the one that best applies to you to the one that least applies. Discuss your rankings.
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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