9-21. Do you follow brands on social media? What is the reason for this? What types of
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9-21. Do you follow brands on social media? What is the reason for this? What types of brands make for large followings on social media and why? What about the brands that you don’t like or have fallen out of favor—do you still follow them? Carry out research and ask 10 other people whether they have followed a brand on social media. What were their reasons for doing so? From your findings, what seems to be the trend, and why?
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Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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