9-22. Have you made brand purchases based on comments made on social media? Why or why not?...
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9-22. Have you made brand purchases based on comments made on social media? Why or why not? Provide specific details. Have you decided against purchasing a particular brand based on comments on social media?
Why or why not? Provide specific details.
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Related Book For 
Integrated Advertising Promotion And Marketing Communications
ISBN: 9781292411217
9th Global Edition
Authors: Kenneth Clow, Donald Baack
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