9-35. On average, Australians spend 1 hour 46 minutes on social media every day. One in three uses it to research brands. In January 2021, there were 20.5 million social media users, meaning a market penetration of 80 percent.

Zoom and TikTok were the most downloaded apps in 2020. Some 75 percent of Australians buy online, with over 60 percent of all 55- to 64-year-olds doing so regularly.

In the role of a marketer of insurance services to this group, suggest how you could use social media to drive online sales across Australia from this market.