A publication issue called the Leading National Advertisers in Advertising Age is an invaluable source for determining
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A publication issue called the Leading National Advertisers in Advertising Age is an invaluable source for determining how much money companies invest in advertising. Go online through your library site and find the most recent version of this issue. Identify the advertising expenditures and the media used in advertising the following companies: Apple, General Mills, Nike, and Procter & Gamble.
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According to the most recent issue of The Leading Nati...View the full answer
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Related Book For 
Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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