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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications(10th Edition)

Authors:

J. Craig Andrews, Terence A. Shimp

Free advertising, promotion, and other aspects of integrated marketing communications 10th edition j. craig
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Cover Type:Paperback
Condition:Used

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Book details

ISBN: 1337282650, 9781337282659

Book publisher: Cengage Learning

Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications Chapter(s) :

Chapter: 1
Chapter: 2
Chapter: 3

    Discussion Question:

  • DQ-4   
  • DQ-6   
Chapter: 4
Chapter: 5
Chapter: 6
Chapter: 7
Chapter: 8

    Discussion Question:

  • DQ-1   
  • DQ-2   
Chapter: 9

    Discussion Question:

  • DQ-3   
  • DQ-4   
Chapter: 10
Chapter: 11
Chapter: 12
Chapter: 13
Chapter: 14
Chapter: 15
Chapter: 16
Chapter: 17
Chapter: 18
Chapter: 19
Chapter: 20

    Discussion Question:

  • DQ-11   
Chapter: 21
Chapter: 22
Chapter: 23