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Advertising And Promotion An Integrated Marketing Communications Perspective(6th Edition)

Authors:

Michael A. Guolla, George E. Belch, Michael A. Belch

Free advertising and promotion an integrated marketing communications perspective 6th edition michael a. guolla,
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Cover Type:Paperback
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Book details

ISBN: 1259272301, 9781259272301

Book publisher: McGraw Hill

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Book Summary: Advertising & Promotion: An Integrated Marketing Communications Perspective