The combined use of different marcom toolssuch as advertising a brand on TV, sponsoring an event, and
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The combined use of different marcom tools—such as advertising a brand on TV, sponsoring an event, and developing a social media presence—can produce a synergistic effect for a brand. What does the concept of synergy mean in this context? Provide a practical illustration of how two or more marcom tools when used in combination are capable of producing results greater than the sum of their individual contributions.
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Related Book For
Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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