Visit the online sites of approximately five brands that appeal to you. Based on the framework in
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Visit the online sites of approximately five brands that appeal to you. Based on the framework in Figure 7.5, identify at least one example of each of the following efforts to enhance consumers’ MAO factors: Locate an effort to increase consumers’ motivation to process brand information. Find an advertisement that uses an exemplar to assist consumers in either accessing or creating a new knowledge structure. Identify an online advertisement that attempts to enhance consumers’ opportunity to encode information.
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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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