What does it mean to say that marketing communications should be directed, ultimately, at affecting behavior rather

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What does it mean to say that marketing communications should be directed, ultimately, at affecting behavior rather than merely enhancing equity? Provide an example to support your answer.

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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications

ISBN: 9781337282659

10th Edition

Authors: J. Craig Andrews, Terence A. Shimp

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Question Posted: Jun 11, 2021 07:36 AM

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What does it mean to say that marketing communications should be directed, ultimately, at affecting behavior rather

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Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications

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